#TAGBlog: A Chat with Director of Media and Strategy Gina Prestifilippo
Our #TAGBlog series continues into 2018 with a look at the story of Gina Prestifilippo, The Arland Group’s director of media and strategy. Gina has gained a ton of experience in the past five years, working in full-cycle recruiting for both third party and corporate environments. Gina met our President and CEO Deb Andrychuk at a LinkedIn conference, and after Deb noticed Gina’s interest and excitement for recruitment marketing and employer branding, the ball got rolling for Gina to join the TAG Team.
Tell us the story about how you found TAG and the hiring process. What did we do right that other recruiters can learn from?
Deb and I were attending Stacy Donovan Zapar’s session at the LinkedIn conference. She inspired me to further my career development in employer branding. About six months later, she called to tell me about a position she had available and asked if I would be interested in hearing more. After a long conversation, she gave me the contact information for Stephanie (Silvey) and Jessy (Dyson). I reached out to both separately and discussed their roles within the agency, and I was able to ask open-ended questions about any concerns I may have. It gave me a real opportunity to understand how I would be contributing to the agency and how my work experience would add value to this new role. I knew right away this was an opportunity of a lifetime!
What’s the most rewarding thing about being in the talent acquisition field specifically?
I started in customer service, and knew I wanted more. When I transitioned into the talent acquisition industry, I highly enjoyed helping people find careers that suit them based on what was important to them personally. Now, to be able to help talent acquisition teams market their careers as a destination for job seekers, I’m able to reach a bigger audience and continue to help our industry grow. It’s rewarding to see our industry progress into more of a candidate’s world!
Can you take us through a typical day with TAG and what you do?
I work with clients to help enhance engagement on their recruitment marketing efforts for social media campaigns, web development needs, vendor relations, etc. On a daily basis, I network with new business opportunities to help companies expand their employer brand with our agency’s capabilities and creative services.
What’s been the biggest challenge in your job so far?
I’m lucky enough to work remote from Columbus, OH. However, the disadvantage is not being with my team in St. Louis on a daily basis. I’m an extremely social person, so missing out on getting to know everyone in the office on a personal level has been the biggest challenge for me, thus far. As I highly enjoy working out of the comfort of my own home, where my dog is my work BFF, I do look forward to seeing everyone in-person whenever I get the chance. Having a special bond with your coworkers has always been important to me. So, while I don’t see them every day, I love to shine my personality through emails, IMs and team calls!
What has been your best day at TAG?
I have a lot of ‘best’ days with TAG, I thrive on even the smallest of accomplishments! However, I do have a ‘most memorable’ day that I’d love to share! My first week with TAG, I was in St. Louis meeting the team and diving into my new position. Each night of the week, I was able to go out with a coworker and get to know each of them personally. My third day on the job, I went out to eat with Jessy, and as she was dropping me off at my hotel, I jumped out quickly so she could immediately get on the highway exit ramp. While getting out of the car, I somehow managed to slice my finger open. I knew right away that I would need stitches. Luckily, the valet attendant at my hotel rushed to my aid. After he helped carry my things to my room and attempt to bandage my wound, I told him I think it was best I go to the nearest urgent care. Fifteen miles later, I arrived by taxi to the closest urgent care that was closing 10 minutes later. Although I needed five stitches in my finger, everyone who helped me that night was so wonderful and nice. They were all very sweet to me as they knew I was only a visitor in town for the week. I truly will never forget that day! Ha! Sorry Jessy!
You work remotely, which has its pros and cons. What is your advice to both workers and companies who have a work from home policy? How do you stay self-driven since you aren’t in the traditional office every day?
I’m incredibly lucky to work from home, but would agree it does have its pros and cons. For me personally, being away from the team environment keeps me focused as I have the tendency to be quite social. Then again, I miss out on everyday conversations and/or things that happen in the office that is always fun to enjoy with coworkers.
Other than having a dog bark in the background, I appreciate listening to music when completing administrative tasks but I also enjoy the peace and quiet when trying to concentrate on creating strategy. As I am a visual person, I take a lot of notes to keep myself organized when completing personal tasks. Even though my commute is down my staircase, I still get up every morning at 6 a.m. and get ready for the work day.
If there are any companies that are weary on allowing associates to work from home, I would suggest allowing at least one day a week. It’s important for people to have a day where they feel they can escape the office to focus and accomplish work goals. Sometimes, your day could be full of meetings and/or phone calls, that find yourself working from home later that evening. If associates were able to block out one day a week just to check items off their list, I’d say it’s not only good for a person’s work performance but for their stress level as well.
What are your career goals/goals for TAG in 2018?
I am just beginning my career with The Arland Group. I have so much more to learn from my team and my mentors in the office, as well as within the industry alone, that I plan to continue educating myself and continuously improving my strategy to ultimately increase our client’s engagement with their prospective audience. Every client is different, every company’s story is different and every candidate experience is different. That is the beauty of my job and what makes every day exciting and filled with new opportunities and challenges.