Alyssa Stahr

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TAG Blog: Is SEO Just a Buzzword?

Categories: Social Media

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We place an importance in our industry (and many others) on stellar content.

We want the words on the screen to sing, to stand out — we want our thoughts to be heard, especially in this digital day and age of information being available seconds from our fingertips. We work so hard to craft the right words to convey our message, but what good are they if they aren’t seen? This is where Search Engine Optimization (SEO) comes in.

Basically, SEO is a way for us to structure our writing so our prose crawls up Google’s list when users are searching for a topic. (Google’s term for this is literally “crawler.”) SEO comprises all of the terms we’ve heard over the years: metatags, metadata, longtail keywords, title tags, etc.

SEO has changed the way writing happens and is structured for the web, down to choosing an initial company name and website URL. It’s connected to our social accounts, our headlines, and, in the way we craft job descriptions, as The Arland Group’s Account Management Team Lead Jessy Dyson noted: SEO is still important, especially in your job descriptions. It has to be done properly as opposed to just “keyword stuffing” your posts. If you don’t take the time to research and plan the keywords, your ranking in the search results will likely disappoint you.

Although SEO is still important, SEM is also something you need to consider. We can target the candidates searching in locations you’re looking to hire and can help you get to the top of search results, which is especially important in competitive markets and roles.

While we have many terms that could be considered annoying buzzwords (don’t get me started on connect, utilize or thinking outside of the box), SEO is still a very real, needed buzzword in our community. After all, buzzwords aren’t all bad — many are indeed something to buzz about.


The Arland Group is a recruitment marketing and communications agency. We believe people do their best work when they find their best job. Integrating strategy, media and creative, we specialize in building clear, authentic employer brands that close the gap between candidates and exciting careers around the world.