The Arland Group is a boutique creative agency. We want to ask you an important question. Would you rather work with people who want to work with you? Or, would you rather work with people, who work for people, who make them work with you?

Why We Hired a Content Marketing Manager

by Keith Seiz

22 February, 2011

It’s been a busy start to the year for The Arland Group. In January, we launched websites for industry leaders Nationwide Insurance and PSAV. In February, we welcomed our newest employee, Megan Gattung, as content marketing manager.

In six years, our firm’s growth has only been outpaced by the services we offer. When Jason, Jonathan and I started in 2005, content marketing wasn’t on our list of services. Nor was social media or video production. We were a creative house, and we did creative things on websites and print advertising campaigns.

Content was important, but content was viewed as a piece of a creative project, not the entirety. Content was words that fit on a website or brochure. Content’s sole purpose was to make an immediate connection. There was no content strategy beyond the immediate impact that the words would create when they were read.

Not anymore. Content is major player at The Arland Group, and an area we plan on dominating for years to come. Content is now offered throughout our services, from social media to webisodes to white papers to blogging and micro-blogging. Content is words, videos, books, articles, white papers, ideas, music and any other form of expression we generate on behalf of our clients for the sole purpose of making a connection with their audience. Content is a tool we use to promote our clients to their audience. Content is just like advertising, marketing or public relations. And, it is just as effective.

With Megan on board as content marketing manager, we will be able to expand our content services to all industries we serve, including consumer. B2B and employment branding. It is our job to get our client’s messages to the intended audience in the most effective way. Our content capabilities serve as the perfect complement to our creative capacities to accomplish this goal.

I Answer to Many

by Deb Andrychuk

29 June, 2010

I Answer to Many
One of the hallmarks of the Talent Acquisition Group at The Arland Group is that we work as an extension of our clients’ recruiting teams. One day I might be writing job descriptions, the next could involve identifying key trends in source of hires or assisting with the implementation of a multi-faceted social media campaign, and in between I could be researching CRM’s or wrapping up the sale of a career site. Much of our company’s success depends on the interaction between Arland and the client or “partner.” And, because of the nature of the projects on hand, I “report” to a specific project lead at each company and I become part of that partner’s team. My contact varies on each assignment. I work with recruiters, HRIS leaders, marketing folks, recruiting admins, managers, directors and VP’s of recruiting and human resources; vendor managers, procurement, retail operations and legal teams. Because of the different levels of interaction, I think of my role as a game: adjusting my style, my personality, my skills and knowledge to fit into a particular company’s recruiting structure and process. If I don’t adapt, I don’t succeed. Success is eminent though if I work effectively with each new “boss” and deliver strategic solutions that fulfill needs, budget and timeline.

By the way, if you are known for hating every boss you work for, you shouldn’t work in recruitment marketing sales. I technically have about 45 leaders in my life, all and I answer to each one as if he or she is the President of The Arland Group. My friends ask me, “How annoying is that, reporting to so many people?” I don’t have to think long before responding, “Yeah, sometimes it’s not so fun and can be overwhelming, but I love what I do!” I am still in awe that after 2 years on the job I still get excited when starting my work day. I consider myself pretty lucky as many people I know can’t stand what they do for a living. For me I find satisfaction in that every day at Arland is different. Every day I learn something new. Every day I get to make an impact on our partners’ recruiting missions, saving them time or money or improving their brand equity. And, I enjoy the challenge that comes with juggling multiple projects. Trust me! There is never a dull moment in my life! This is a very good thing for someone like me who has adult ADD. Most of all, I love the relationships that develop along the way. So many of my clients become good friends and there is wonderful sense of camaraderie- who could ask for more? I’m happy to say that I answer to many chiefs and dig every minute of it!

What is a Black Hole?

by Sharon Lynch

1 June, 2010

What is a black hole? Some may say it’s a “region of space from which nothing, including light, can escape. …” or some may say “that’s where my sales rep went after the contract was signed.”

At The Arland Group (TAG), our Talent Acquisition group guarantees that the media partners included in your recruitment media plan will not disappear into a black hole but rather, become stars and shine their knowledge even more brightly after the sale. To this point, we recently setup three media partners to appear at our customer Ministry Health Care within six weeks of the 2010 Media Plan contract being signed.

We firmly believe in helping our customers truly get the very most for their investment. At The Arland Group, our “account management actions” meant that we invited three vendors who are key partners in the 2010 Media Recruitment Plan to cover best practices, competitive benchmarking, time-saving tips, etc.  Monster, Simply Hired and Healthecareers came to our customer’s headquarters in Milwaukee where they had 15 people, primarily recruiters/end users who came eager to listen, learn and brainstorm about how they can best utilize specific products to fill their job openings.  Each media partner brings a distinct strength to the media plan, and in this group setting, by pulling the entire recruitment team together, also allowed for our customer to pro-actively at the onset of the contract term, establish their own internal best practices.

Mike Schmidt, Director of Recruitment at Ministry Health Care, said his recruiters considered this Vendor Summit as “one of the best meetings we’ve ever had.” With the introduction of many new tools available outside of the traditional job postings and resume search, having direct contact between media partners and end users/recruiters is invaluable to help them best use new products.

This post-sale support and “product on-boarding” are even more critical as new products are introduced with the advent of Web 2.0 and trends developing around social media. Monster’s Media Specialist, Dennis Stevens, said having the entire recruiting team assembled to discuss new products now in their mix will help ensure that one of Monster’s unique and most successful products, Career Ad Network, will garner the best possible results.

Healthecareer’s strategy involves developing partnerships with industry-specific associations to help drive job seekers to their site so they had Jennifer Badding, Senior Manager, Association and Partner Development, in attendance to speak directly with the Ministry recruiting team about associations that were meaningful to them and their specific job openings.

Meanwhile, Simply Hired in the job search engine space, will help Ministry reach job seekers in new places and help them connect with seekers who are searching solely by location and industry/job title.

Now that a baseline has been established, and expectations established externally with media partners and internally among recruiters, Quarterly Reviews will be more significant and informative. It also makes a contract more than a contract; it turns a piece of paper into a true partnership. If you’d like to learn more about how to keep your media sales reps out of the black holes and keep them as stars, you can reach me directly at slynch@thearlandgroup.com .