The Arland Group is a boutique creative agency. We want to ask you an important question. Would you rather work with people who want to work with you? Or, would you rather work with people, who work for people, who make them work with you?

#TAGBlog – A Love Letter

by Kimberly Birkhead

15 February, 2018

If I were to write a love letter to my TAG people, this is what it would say:

To my clients:
Simply, thank you. But not so simply, thank you for giving me the opportunity to help you develop the strategies to help candidates fall in love with you each and every day. While I watch your relationships with candidates transform into meaningful careers, I can’t help but have a full heart.  Thank you for giving me the opportunities to be more and more creative with each new project that comes my way! I love being able to help you bring your ideas to life and seeing your company benefit from those ideas. And thank you for not only being a client but becoming much more than that to me!

To my TAG coworkers:
I’m not even sure where to start here, but I cannot imagine having a better workplace! This is truly a workplace where I am constantly laughing, pushing myself to do better, and growing as a person and as a professional. Every great relationship is built on a solid foundation of trust and I trust you all since none of you have stolen my lunches from the fridge (yet).

To TAG’s vendors:
You can’t change my mind that every great company has equally great vendors behind them.  With each vendor comes a unique experience and a unique tool to engage with and learn about. Each of you continue to be a pleasure to work with and you keep me constantly wanting to learn more about my industry, about the solutions you offer and your companies. Thank you for all that you’ve done for me and TAG and continue to do!

I’ve heard that love makes the world go ‘round, but love makes TAG home, too.

Much love, xx.




No Candy Bars for Bad Behavior

by Deb Andrychuk

16 April, 2012

Last night I ran to the drugstore to pick up some allergy meds. While perusing over the different brands of antihistamines and in my own little world, I was abruptly shoved back to reality by the shrill screams of a little boy sitting in a cart about 3 feet away. He was shouting emphatically to his obviously drained mother “No, mommy, YOU shut up! I not gonna be quiet!!” He then began grabbing whatever items were within arm’s length, hurling the medicines like missiles down aisle 8. The Sudafed went whizzing by first (see-ya!) Then the Mucinex went sailing over mommy’s head, and the store brands were chucked next. I ran for cover and headed for the front of the store to pay and avoid being knocked out by NyQuil.

Now, here’s where it gets really interesting. Mom brings the little guy up to the check-out counter and begins showing him all of the “yummy candies” he can choose from. I immediately get my hackles up and think, “WHAT?! Are you kidding me?” Not that I thought little Hitler should be beaten or ostracized in public, but in no way did I think he should be rewarded. Then, it occurred to me that this is what happens every day in the business world, especially in sales. Sales people who behave badly are constantly given accolades, put on pedestals and promoted. WTH?

Practically every week I witness bad behavior from certain sales people in our industry and it baffles me. It is so bad that I sometimes cannot even sleep at night because it blows my mind that my clients, who are wonderful people, would do business with anyone who would behave so inappropriately. What am I talking about? I’m talking about the sales people who lie and manufacture stories about the competition to win a deal or make their clients feel stupid for doing business with someone other than them. I am referring to those arrogant sales people who truly believe that every customer owes them a call back, even though they are one in 50 calls or emails a day. And, when they don’t get what they want, they go over their client’s head. Get real! If clients did nothing but return calls/emails, no work would ever get done! And, I especially love the sales person who shows up uninvited and unannounced, demanding to be seen because “they have something important they need to discuss.” Um, wow…I thought it was about the customer? Now trust me, I think that partnership is a two-way street and that customers have a level of responsibility and commitment to the vendor/sales person, but this is still uncalled for any way you look at it. Do you agree? I would rather lose than lie and I would certainly never treat my clients with disrespect. I honestly feel you can be successful AND act like a decent human being. When did being a good person become so unfashionable?

Okay, done ranting…but parents, please don’t reward Johnny with a Snickers the next time he has a nuclear meltdown in Walmart, okay? You are setting him up for failure later in life in allowing him to think that it’s all about him or that it’s good to be bad. And, customers please don’t tolerate rude and pig-headed behavior from your vendors. Buying from rude people only serves to send the wrong message to the seller that it’s okay to crap on you. It’s not okay…