The Arland Group is a boutique creative agency. We want to ask you an important question. Would you rather work with people who want to work with you? Or, would you rather work with people, who work for people, who make them work with you?

Happy Designers Produce Amazing Work – Thank you PSAV : )

by Jonathan Galbreath

13 January, 2011

There are 100s, 1,000s … 10s of thousands of amazing designers in the United States alone. How many are relevant? How many are practical? How many do you trust?

You’ve been through several agencies and there hasn’t been a good fit, yet. You’ve saved the last 50k of your VC money to find and hire the most talented agency on the planet.

We’ll be honest with whoever knocks on our door. You can hire The Arland Group because we are reliable, intelligent and trustworthy. But, if our work isn’t beautiful … really, what’s the point. We encourage all of our prospective clients to “shop the look”. We DO produce amazing results for our clients because we are very talented folks, but most importantly because OUR CLIENTS TRUST US.

You fancy yourself as a great designer, photographer, social media guru? You just might be. But, you’ve knocked on our door and you’ve put your trust in The Arland Group. Now, let go and enjoy the experience.

Our design team doesn’t always focus on being “Out of the Box”: We’d rather “change what the box looks like”.

Take for instance one of our favorite clients: PSAV

When PSAV contracted us to imagine their employment branding and recruitment website … we were ecstatic.

PSAV needed a simple tagline that expressed a fast-paced, demanding, exciting lifestyle that is a PSAV associate. “You’re On.” not only harks back to “showtime”, it says “you’re the (wo)man”. You are in control. You are in the drivers seat. You contol your success.

BOLD is what our design team had in the back of their minds when conceptualizing PSAV’s career website. PSAV’ers are techy and fast paced – they embrace the latest in social networking and technology, thus Real-time Twitter feeds. To our best knowledge, no other recruitment website has taken this approach. We also built microsites to better target segments of PSAV’s employment initiatives: Another first in the industry.

Of yeah … and it doesn’t end there …

Kudos to all at PSAV for “changing what the box looks like”!

What is a Black Hole?

by Sharon Lynch

1 June, 2010

What is a black hole? Some may say it’s a “region of space from which nothing, including light, can escape. …” or some may say “that’s where my sales rep went after the contract was signed.”

At The Arland Group (TAG), our Talent Acquisition group guarantees that the media partners included in your recruitment media plan will not disappear into a black hole but rather, become stars and shine their knowledge even more brightly after the sale. To this point, we recently setup three media partners to appear at our customer Ministry Health Care within six weeks of the 2010 Media Plan contract being signed.

We firmly believe in helping our customers truly get the very most for their investment. At The Arland Group, our “account management actions” meant that we invited three vendors who are key partners in the 2010 Media Recruitment Plan to cover best practices, competitive benchmarking, time-saving tips, etc.  Monster, Simply Hired and Healthecareers came to our customer’s headquarters in Milwaukee where they had 15 people, primarily recruiters/end users who came eager to listen, learn and brainstorm about how they can best utilize specific products to fill their job openings.  Each media partner brings a distinct strength to the media plan, and in this group setting, by pulling the entire recruitment team together, also allowed for our customer to pro-actively at the onset of the contract term, establish their own internal best practices.

Mike Schmidt, Director of Recruitment at Ministry Health Care, said his recruiters considered this Vendor Summit as “one of the best meetings we’ve ever had.” With the introduction of many new tools available outside of the traditional job postings and resume search, having direct contact between media partners and end users/recruiters is invaluable to help them best use new products.

This post-sale support and “product on-boarding” are even more critical as new products are introduced with the advent of Web 2.0 and trends developing around social media. Monster’s Media Specialist, Dennis Stevens, said having the entire recruiting team assembled to discuss new products now in their mix will help ensure that one of Monster’s unique and most successful products, Career Ad Network, will garner the best possible results.

Healthecareer’s strategy involves developing partnerships with industry-specific associations to help drive job seekers to their site so they had Jennifer Badding, Senior Manager, Association and Partner Development, in attendance to speak directly with the Ministry recruiting team about associations that were meaningful to them and their specific job openings.

Meanwhile, Simply Hired in the job search engine space, will help Ministry reach job seekers in new places and help them connect with seekers who are searching solely by location and industry/job title.

Now that a baseline has been established, and expectations established externally with media partners and internally among recruiters, Quarterly Reviews will be more significant and informative. It also makes a contract more than a contract; it turns a piece of paper into a true partnership. If you’d like to learn more about how to keep your media sales reps out of the black holes and keep them as stars, you can reach me directly at slynch@thearlandgroup.com .