The Arland Group is a boutique creative agency. We want to ask you an important question. Would you rather work with people who want to work with you? Or, would you rather work with people, who work for people, who make them work with you?

Twitter’s Video Response to Conveying Short Messages: Vine

by Alyssa Stahr

6 March, 2013

Hearing something through the grapevine may finally be a good thing. Since its debut in late January, the mobile app Vine is quickly rising in popularity.
The great thing about Vine is that it’s currently free on the iPhone and iPod touch, and it can be shared on Twitter and Facebook. There is no doubt that the app will be usable on other platforms sooner than later.

The bad news is that the video sharing app has a maximum length of six seconds. This begs the same question from users that Twitter did when it launched a service only allowing for 140 characters: “What in the world can I share in only six seconds?” The answer is with a little creativity, a lot.

SocialMediaExaminer.com recently came out with a list of a whopping 16 ways businesses are using Vine. Here are the top three that stood out to us:

1. Engage Your Followers in Conversation.
Engagement is everything in our business. After all, just blindly posting something without asking for feedback or engaging in dialogue has little to no purpose. Vine allows for a visual boost by not only asking a question, but giving the user video options to choose from.

2. Showcase Your Work, Products and Portfolio.
No matter if your client list is long or short, a video series showcasing what you’ve done for your clients is a really fun way to highlight your work and partnerships. And, if you have something really exciting you are about to launch, a sneak peek is a great way to get clients and readers engaged in the new product, web site, page, etc.

3. Take People Inside Your Office.
The Arland Group’s home office is in St. Louis, Mo., however we have satellite offices in different cities around the country. Giving each other and our clients a glimpse into our daily lives and our awesomely decorated desks gives us a personality behind our names. We are a fun group, after all.

National Honey Board: Honey A-Game

by Erin Canetta

25 January, 2013

I’m going to piggyback off of my colleague Ryan McRyhew’s back and also write about the National Honey Board film series. The first week of January, Ryan and I got the chance to work together for the second time on a video series for the National Honey Board. We rehired the same film crew and worked again with master baker, Melina Kelson. And, we got to work for the first time with our new colleague, Alyssa Stahr, who brought an ultra positive attitude to the day even though she was battling an ear infection. She is already fitting right into the the TAGteam.

At one point in the day I realized how nice it was to work with people who come in and do what they have to do with a great attitude and determination to get every last detail right. The level of professionalism and respect shared amongst the group that day made everything move along at a smooth pace.

This all is very important because it was a long day of baking eight formulas and a lot going on behind the scenes, and Melina has to look fresh and ready with every take. She is amazing to work with and always puts her A-game forward, but we have to help her with that by keeping things comfortable and fun and our group manages to pull that off every time. Joking gets a little more frequent as the day goes on and everyone really has fun together.

Most important, this all comes through in the finished product for our client. Ryan had sent me a link to the first video for the Challah bread and it looks amazing. The video will be live soon so we’ll be sure to update everyone with a link. I remembered every bit of those sequences and it’s very rewarding to see how it all comes together because we all come together as a team. I’m looking forward to our next video shoot. It’s one of my favorite projects to be a part at TAG.