Blogging 101: Oh My! It’s My blog!

by Kathy Black

19 July, 2013

kathy“Your blog post is due” is the sentence that haunts me and sends me into a tailspin for about five days. My approach to tackling my looming mountain goes sort of like this …

This is how I look for about a week knowing the inevitable has to happen—submitting the blog post (to a real writer) when I have no idea of what I am doing.

The silver lining for me is that bloggers do exist and they love to write about blogging. There is a plethora of information on what a good blog post should contain.

  1. A great headline. That seems to be a common theme. Something that catches the reader’s eye and draws them in.
  2. An image. Humans are visual; we like pictures.
  3. Bullet points are good. Catch the reader’s attention and highlights your main points.
  4. Clear, smart, simple content. Blog posts should be short and engaging. Readers need to be able to read and move on.
  5. Call to action. Ask readers to share, share, share.

Blogging can be a daunting task for those of us who are not gifted with the art of the written word, however utilizing these five simple steps can make the impossible possible.

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