Blogging 101: Oh My! It’s My blog!
by Kathy Black
19 July, 2013
“Your blog post is due” is the sentence that haunts me and sends me into a tailspin for about five days. My approach to tackling my looming mountain goes sort of like this …
- Breathe deeply and break out into a slight sweat
- Come up with a thousand topics that quickly get thrown out as really terrible ideas
- Whine and cry about how hard writing is
- Try to pay Alyssa to do it for me
- Put on my big girl pants and finally submit a subpar version of what at one point seemed like a great idea and now just sounds like a bad 500 word rant
This is how I look for about a week knowing the inevitable has to happen—submitting the blog post (to a real writer) when I have no idea of what I am doing.
The silver lining for me is that bloggers do exist and they love to write about blogging. There is a plethora of information on what a good blog post should contain.
- A great headline. That seems to be a common theme. Something that catches the reader’s eye and draws them in.
- An image. Humans are visual; we like pictures.
- Bullet points are good. Catch the reader’s attention and highlights your main points.
- Clear, smart, simple content. Blog posts should be short and engaging. Readers need to be able to read and move on.
- Call to action. Ask readers to share, share, share.
Blogging can be a daunting task for those of us who are not gifted with the art of the written word, however utilizing these five simple steps can make the impossible possible.
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