They say content is king. How can you rule your own destiny as a content writer/marketer/social media expert? The fact that there are multiple titles to describe what we do proves that versatility is key to success as a content marketing guru.
One of the biggest questions in our market today is, “Is print media dead?” Whether the final nail is in the coffin remains to be seen, however, the important part is that writers are well-rounded enough to be good at it all. Today’s ideal writer must know how to craft appropriate content for every medium imaginable. Print, digital, social media, white papers, ad copy, press releases, blogs, newsletters—each has its own form, nuances and subsets, and being the type of writer who can adapt to it all will be king (or queen).
The first rule is to know your audience. Whom are you writing for? Perhaps it’s a client who wants a younger voice on a career brochure for college students. Maybe you are crafting social media posts for a small demographic of bakers, or you’ve been called upon to write a series of white papers outlining trends in the food and beverage industry. Clients, genres, subjects and audience will change. We at The Arland Group strive to be content chameleons daily, and switching gears at a moment’s notice is a huge aspect of our lives.
Another point to remember is to pick a style and stick to it. Whether your company has a house style, AP style, Chicago Manual of Style, each is there to provide consistency in your writing. And never, ever double space after a period. It’s wrong and very old school. And, the point is to become a better, fresher, newer writer looking forward to the bright future of the pen, pencil, typewriter, laptop, tablet, or whatever you choose to create your content on today.
The biggest piece of advice was saved for last because it usually becomes the last piece in the writing puzzle, but it is by far the most important—editing and proofing. You may have just written something to rival Shakespeare, Emily Dickinson or Robert Frost, however if there is a typo or grammatical error, all that genius goes down the tubes and the focus shifts to the mistake.