Disney Disappointment

by Keith Seiz

30 October, 2012

Fresh off the heels of a wonderful, five-day excursion to Disney World with wife and child in tow, I thought I would share a few observations about the vacation and my impressions of the Walt Disney World Empire:

1. Personally, the trip was a smashing success. The Seiz Family all had a wonderful time, and like the Olympics, I assume it will become a quadrennial tradition for my soon to be family of four.

2. From a work perspective, the trip did not disappoint either. I didn’t look at one email or take one business call for the five days I was gone.

3. My last trip to Disney was when I was 14 years old, and honestly, nothing has changed. Sure, there are a few new attractions, but the bread and butter of the Magic Kingdom, Epcot and MGM/Hollywood Studios is still the same.

4. The sameness of Walt Disneyworld disappointed me. In many aspects, the parks almost seemed irrelevant. Where was the new technology? How do they plan to continue appealing to kids growing up with technology when everything seemed so dated and old?

5. Tomorrowland should be renamed 1980sville. What’s supposed to be a vision of the future looks like August 14, 1987 in Akron, Ohio.

6. You’re really highlighting astronaut ice cream? Really? That novelty was wearing thin when I was a kid.

I understand the “Disney Charm” and to make the place look like a video game would detract from this charm. Still, a rejuvenation is needed, and a comprehensive one at that, spanning from the uniforms the employees wear to the point of sale processes to updating the cars in Tomorrowland’s Speedway so they are not insanely noisy, gas guzzling engines.

Businesses, regardless of how big or small, must always keep innovating. Disney needs to step up its innovation or face challenging times ahead.