Don’t Listen to What They Tell You

by Keith Seiz

26 July, 2013

Pick up any business magazine or read any professional or creative blog, and you’re guaranteed to find an article about the importance of “disconnecting.” How removing yourself from your smart phone, social media, email and the Internet is a good thing. Your creativity and productivity will be rejuvenated, so these articles say.

Rubbish.

I just came back from a four-day period of disconnect on the beaches of Mexico, and I feel no more creative or productive. In fact, less so. I create for a living, whether it’s content, concepts or strategies. I’m inspired and motivated by the thousands of pieces of content I digest daily from websites, Twitter, newspapers, magazines and emails.

The world inspires me to be productive and creative, and today’s world is digitally connected. For me, it’s preposterous to disconnect in order to reconnect to the core of your creative and productive life. Connecting even more is what’s going to engage me with my work, clients and tasks at hand.

The more I learn and digest, the more I’m equipped to deal with clients, work and projects that run the gamut from Chinese broadband conglomerates to insurance companies.

So, next time you’re on vacation and see that person sitting on the beach with a Corona in one hand and a smart phone in the other, don’t look down on him or her or chastise them for not being able to disconnect. They might be digesting content that will help them change the word, or at the very least, get more beverage processors to use honey.