Prevent a Job Posting Tragedy

by Deb Andrychuk

15 June, 2010

I was out on one of the large job boards today and ran across this job listing:

P/T, 25-30hrs a week. Word, Excel a plus. Fax resume to 941-XXX-XXXX.

Uh, really?  Why would anyone be compelled to apply?  I wanted to yell, “Yoo-hoo, Owner–of –Pathetic-Job-Posting! Guess what?  You are on the Internet- you know, World Wide Web aka unlimited space to write what you want and the ability to convey real opportunity, your company story and culture to hundreds or even thousands of budding candidates?”   This is a complete posting failure!

In today’s job market, candidates are savvier and have higher expectations about the marketing document that you call a job posting.  Job seekers demand basic information about your opening so they can make an informed decision before hitting “apply now”.  You can protect your brand and company image; make a better match with more qualified job seekers by following 5 simple rules.

  1. Use industry accepted job titles.  If your company has an unusual name for a position, don’t use it!
  2. Put your job posting components in order of importance to the job seeker.  What is the position? Why should anyone work for you? Outline basic requirements, benefits to seeker and how to apply.
  3. Use applicable keywords in your title and in your job posting to help elevate your job’s placement in search results.  Most search engines are based on keyword relevance so this can help you get greater exposure.
  4. Bullet point large chunks of information so you can keep the seeker engaged.
  5. Give your posting a “once over” to make sure that all words are spelled correctly and that you have used correct grammar and punctuation.

Simple enough right?  Now, all you job board gurus, relax.  I know there is more to posting a great ad than the 5 rules above, but faced with a potential posting tragedy, isn’t this a nice alternative?  I want employers, big and small, to have a straightforward posting strategy.  Let’s keep the train wrecks where they belong, in the movies and away from the information superhighway.  And, to all you would-be job advertisers, I wish you calamity free candidate matches!