As I enter my fifth month of being with TAG and embark on my first blog post for the company, I can’t believe how fast time flies when you are having fun at job that you love to do. I am amazed each day by the talent that our group is gifted with—the commitments that we have for our clients and helping them achieve their goals.
2013 is going to be a big year for me personally and professionally; I have set for myself some “resolutions” that I hope to accomplish but also maintain. With one month into the New Year down, some of us have already broken those resolutions and some have been accomplished.
For me February is a time to refocus on my goals and ensure that I am on track. Within talent acquisition or recruiting, the TAG team and I have come up with five resolutions that companies MUST focus on and achieve if they want to hire the top talent for ’13.
1. Employment Branding & Candidate Engagement
We see this on everyone’s radar in the beginning of every year, but then like a lot of resolutions, get quickly passed over due to budgets or changes in plan. Branding and engagement, if not made a priority, can affect everything that you do if not focused on as a part of your tradecraft. This should be considered as one of the key foundation blocks for your strategy.
We are in the age of technology; the phones are getting bigger and the tablets are getting smaller. I recently saw someone use the tag line of the “Phablet” and I thought it was genius. It will be the devices that we all will carry around with tablet and phone features. In a recent survey 85 percent of seekers want to view, apply and receive opportunities via their mobile device. Unfortunately, there are companies that don’t even have a mobile optimized site and ATS vendors that can offer the mobile apply experience. Luckily for us there are vendors out there that can give us the functionality we need at an affordable price. Don’t lose out on valuable talent by not giving consumers multiple ways to connect with you.
3. Social Media
For those who were waiting for the social bubble to burst—its time to find your next Mayan doomsday date—social is here to stay. Eighty-eight percent of the Fortune 1000 companies that were polled said they would be using Facebook to advertise their jobs in 2013. Social can be one of the most inexpensive and effective tools for you this year—it is branding, engagement, advertising and talent community and rolled up into one for you. If you’re not in, dip your toes in. If you are in it, expand and take some risks. Social as of source of hiring nearly tripled in 2012.
4. Consulting Services/ Vendor Management
Since I have had the pleasure of being both on the agency/consulting side and on the job board side, I have now seen all the games and tactics used; some are effective and some are absurd and morally wrong. Leaders in our industry that have very complex and time consuming jobs don’t always have the time to understand and follow all the latest tools, metrics and vendors that are out there. Please take the time to slow down and surround yourself with the correct people. I hate to see my friends and leaders get hurt!
5. Employee Referral Program
This should be a priority every year and your No. 1 source of hire. but in ’13 think about giving it a facelift—new ways to engage your employees, put more emphasis on it, engage upper management to take part and make it mobile friendly.