Strategizing Makes Success a Piece of Cake

by Sharon Lynch

15 September, 2011

Here at The Arland Group, we pride ourselves on applying successes from one area to another, sharing ideas from consumer marketing to recruitment marketing, vice versa, and on over to business-to-business. Similarly, I like to borrow work strategies that can extend to my personal life. For one, pro-active planning, creativity, detailed project management and research are just some of the things we do here to ensure success and I’m hoping to carry that forward to a large undertaking at home . . . I am already thinking ahead to my son’s 4-yr birthday party and it’s 2 months away – I just can’t help it. I enjoy planning and love being pro-active, so that makes for a great fit when planning client strategies . . . I am hoping this will also help me make a Treasure Chest Birthday Cake – not your average 3-step box cake or store-bought cake (one step: pickup). It has so many steps it needs a VIDEO to go with the recipe! http://familyfun.go.com/parties/parties-by-theme/pirate-parties/treasure-chest-cake-686531/ Yikes!

So as a first step to my “planning and strategy” while I’m considering this I decide to draw on my business world acumen. Network. Use social media. I post the idea on Facebook only to get an immediate reply from someone who actually already made the cake! (How’s that for personal research?) And she got huge applause for it. Well then, I guess I’m “in”: decision made. And I will use my business strategies: project management, pro-active planning, and prioritizing to get this done. I will enjoy every step of it as I do working with my customers and just as I experience the success of a Target Mail with a very creative message and high open rate, I will love to see the happy face of my 4-yr-old and his friends.