The Arland Group Inaugural Summit Finds ‘BEOW’ Factor

by Alyssa Stahr

16 May, 2013

If someone would have told me last week that the catchphrase for The Arland Group’s first ever summit was going to be “BEOW,” I would have looked at them a little sideways. But, in fact, BEOW, which stands for Branding, Engagement, Optimization and Winning! also stands for something else—our creative team hard at work.

The two-day gathering began with some of us meeting for the first time. Arlanders are spread throughout the country, and we had team members traveling in from Minneapolis, Denver, Chicago and Indianapolis. The excitement here at St. Louis headquarters was evident, and we all were ready for two days of presentations, stimulation and collaboration.

Presentations were based around talent acquisition and how TAG specializes in different facets of this realm, be it through sales, social media or customer service. We identified who we are as a company and where we want to go in the future. As someone who works on the creative side of things, it was nice to hear what the sales people do on a regular basis and how the creative team fits into that puzzle.

My esteemed TAG team member, Emily Pirraglia, and I gave a presentation on what we provide our talent acquisition clients in terms of social media and content. In the course of preparing for our presentation, BEOW was born. We posted a photo of Grumpy Cat, and BEOW instantly became a TAG phenomenon for the ages. After all, the acronym fits perfectly with what we provide our customers and what we recommend every creative agency does with their own brand.

The thing I loved most about the two-day summit was the idea phase of the meetings. We all went in with open minds and open hearts. I really feel this is a team who cares about one another and the work we produce daily for our clients. It was great to know that no matter how silly or complicated an idea was, it was still written down and discussed. After all, the most creative minds in history haven’t necessarily been the most straight-laced bunch. World-changing ideas have come from those people.

The next summit is planned for six months out, and with a focus on the creative side of things being the next topic of choice, I can’t wait to see what we come up with!