Twitter’s Video Response to Conveying Short Messages: Vine

by Alyssa Stahr

6 March, 2013

Hearing something through the grapevine may finally be a good thing. Since its debut in late January, the mobile app Vine is quickly rising in popularity.
The great thing about Vine is that it’s currently free on the iPhone and iPod touch, and it can be shared on Twitter and Facebook. There is no doubt that the app will be usable on other platforms sooner than later.

The bad news is that the video sharing app has a maximum length of six seconds. This begs the same question from users that Twitter did when it launched a service only allowing for 140 characters: “What in the world can I share in only six seconds?” The answer is with a little creativity, a lot.

SocialMediaExaminer.com recently came out with a list of a whopping 16 ways businesses are using Vine. Here are the top three that stood out to us:

1. Engage Your Followers in Conversation.
Engagement is everything in our business. After all, just blindly posting something without asking for feedback or engaging in dialogue has little to no purpose. Vine allows for a visual boost by not only asking a question, but giving the user video options to choose from.

2. Showcase Your Work, Products and Portfolio.
No matter if your client list is long or short, a video series showcasing what you’ve done for your clients is a really fun way to highlight your work and partnerships. And, if you have something really exciting you are about to launch, a sneak peek is a great way to get clients and readers engaged in the new product, web site, page, etc.

3. Take People Inside Your Office.
The Arland Group’s home office is in St. Louis, Mo., however we have satellite offices in different cities around the country. Giving each other and our clients a glimpse into our daily lives and our awesomely decorated desks gives us a personality behind our names. We are a fun group, after all.