Why We Hired a Content Marketing Manager

by Keith Seiz

22 February, 2011

It’s been a busy start to the year for The Arland Group. In January, we launched websites for industry leaders Nationwide Insurance and PSAV. In February, we welcomed our newest employee, Megan Gattung, as content marketing manager.

In six years, our firm’s growth has only been outpaced by the services we offer. When Jason, Jonathan and I started in 2005, content marketing wasn’t on our list of services. Nor was social media or video production. We were a creative house, and we did creative things on websites and print advertising campaigns.

Content was important, but content was viewed as a piece of a creative project, not the entirety. Content was words that fit on a website or brochure. Content’s sole purpose was to make an immediate connection. There was no content strategy beyond the immediate impact that the words would create when they were read.

Not anymore. Content is major player at The Arland Group, and an area we plan on dominating for years to come. Content is now offered throughout our services, from social media to webisodes to white papers to blogging and micro-blogging. Content is words, videos, books, articles, white papers, ideas, music and any other form of expression we generate on behalf of our clients for the sole purpose of making a connection with their audience. Content is a tool we use to promote our clients to their audience. Content is just like advertising, marketing or public relations. And, it is just as effective.

With Megan on board as content marketing manager, we will be able to expand our content services to all industries we serve, including consumer. B2B and employment branding. It is our job to get our client’s messages to the intended audience in the most effective way. Our content capabilities serve as the perfect complement to our creative capacities to accomplish this goal.